Acum nu mult timp, Tim O'Reilly (web 2.0), Mike Arrington (TechCrunch) si multi altii au avut o discutie despre situatia pietei de cautare online, despre implicarea si strategiile 'gigantilor' Google, Yahoo si Microsoft. Daca te uiti peste datele financiare legate de aceasta piata vei intelege imediat de ce multe companii si-ar dori sa fie implicate. Dar precum stim, Google domina pe acest sector. De aici si 'sfatul' pe care il da Tim O'Reilly:
[...] my advice to Yahoo!: continue with your plan to outsource search to Google, just like you did before 2002, and plow those increased profits and reduced costs into your own innovation, strengthening the areas where you are #1, exploring new ideas that will make YOUR users insanely happy, and generally focusing on what makes Yahoo! great, rather than on what doesn't. That is, unless Microsoft makes you so good a deal for your search assets that you just can't say no. But either way, let yourself be quit of the destructive competition and focus on adding real value for your users.
My advice to Microsoft: outsource your search to Google too!
Dar, asa cum spunea si Mike Arrington, desi Google domina aceasta piata lucrurile nu sunt atit de asezate pe cit par:
- We are just getting started in search.
There are so many areas on search that remain to be conquered. Semantic search. Real language/AI search. The deep web. Media search.- Search monopoly and a healthy internet are mutually exclusive.
- [...] the CPC (cost per click) model is flawed, but in Google’s favor because it puts fraud risk inefficiently on the advertisers, who have no way of controlling it at the search engine level. CPA (cost per action) models work much better, but Google has done little more than test them.
Dupa ce primul val de comentarii s-a linistit, concluzia tuturor este ca cercetarea, investitiile si competitia ar trebui sa se concentreze asupra domeniile neacoperite inca (de exemplu social media). A te concentra doar asupra a ceea ce exista presupune un efort prea mare si nu va duce la inovatii sau rezultate remarcabile. Asta suna foarte mult a la Seth Godin: "Be remarkable. Be the Purple Cow" [1]
Rusia, China, Corea de Sud si alte tari au propriile solutii pe piata cautarii. Nu cred ca Google va reusi sa cistige toate aceste piete (desi, de exemplu, acum Google incearca o promovare mai agresiva pe piata ruseasca). Nu cred ca Romania va avea un motor propriu de cautare. Insa, ca si Tim O'Reilly cred ca sunt multe nise in care cautarea este inca nerezolvata si poate acolo vom vedea ceva in viitor.
Update: Google si Yahoo! se pregatesc pentru un anunt comun. S-ar putea ca acest anunt sa confirme ca Yahoo va 'externaliza' partea de cautare si se va concentra pe alte proiecte proprii.
- MicroHoo: corporate penis envy?
- Why search competition isn't the point
- The Importance Of A Competitive Search Market
- Online video content search engines
- Video content everywhere
- The Empire Strikes Back: Our Analysis Of Microsoft Live Search Cashback and Microsoft To Offer Cash Back To Search Engine Users In Effort To Fight Google
- Microsoft To Shut Live Search Books
La Tirgul de Carte din Bucuresti am vazut o carte. Se numea "Vaca mov". Noroc cu coperta ca am reusit sa ma prind despre ce era vorba.
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